What is PPC?
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results and pay a budgeted amount when a potential customer clicks through on the Ad, which then takes them to a specific page on the website.
The advantage of using a Pay per Click campaign to drive traffic to your Practice’s website is that they tend to deliver an immediate return and, unlike SEO it is are completely measurable with results tied directly to particular actions, so you can track return on investment.
PPC sends a lot of traffic, quickly
For a new website that wants to hit the ground running, Pay Per Click (PPC) advertising is the fastest route to site traffic; a new campaign can be up and running in the same day.
PPC campaigns are the most highly targeted in online advertising. By actively targeting customers who are searching for a dentist/dental treatment, you can expect much higher conversion rates than more traditional forms of advertising – and you can target keywords you can’t rank organically for.
Advantageously, with PPC you only pay when a user clicks on your advert so costs are only accrued after a user has searched for a particular service, seen your advert, and clicked on it for more information. This should give some peace of mind to the more nervous advertiser.
PPC marketing is something we are very enthusiastic about at Dental Design – and something we spend a big portion of our own marketing budget on. Being able to track which campaigns have worked and therefore which to spend out on again, is a huge hit with both the marketing and finance teams.
Boasting seven Google Adwords certified professionals (all of whom are marketing graduates), we firmly believe our online marketing team to be the strongest of its kind. With tried and tested dental campaigns, a comprehensive understanding and keyword intelligence, we are ideally placed to make your campaigns a real success.
Rather unusually (but we think very favourably), Dental Vine do not charge a percentage fee giving us no incentive to increase your spend – other than, to increase your revenue.
Right message. Right Place. Right Time.
You cannot get a more targeted form of advertising than placing an ad directly in front of someone that has proactively searched for a specific (dental) treatment or service.
With the luxury of our own in-house design team, our PPC campaigns benefit from the production of beautifully crafted, bespoke landing pages resulting in higher conversion rates and a lower cost-per-click.