Use social media to win the hearts and minds of patients

Social media marketing is word-of-mouth marketing at its core – the tricky part is executing and creating the “buzz” that drives it. Quality content is content created for humans by humans.

Always think about what your patients would want to read and what they will get value out of and ultimately what they will want to share with their friends.

Social media – what’s right for your practice?

Social media is still the new kid on the block – exciting, with bags of potential, but a bit of an unknown quantity. If you’re about to dive in – or already have – It’s important to be realistic when setting marketing goals; it’s not going to generate instant results, like PPC would.

Above all, social media is a fantastic branding tool for a dental practice, it showcases your intellectual leadership, humanises staff and familiarises the practice and can help to improve customer satisfaction, and retention.

Social media offers you the chance to spread the word about what is unique about your practice and why your patients should (and do) choose you, over your competitors.

Our interest lies very much in training you and your team to manage your social media pages and build a strong following.